One most significant way to increase your website traffic is by growing your social media following. This will help you to bear periods of highland and build quality so that you ultimately become the leading authority in your specific industry.
It may be highly deflating and discouraging to see that your company’s web traffic has stagnated after a certain point of time. It is during these times you will have to look for ways in which you can get more traffic to your business site and restore the desired momentum of your business.
When you follow the recommendations of the experts you will be able to actively manage your social media presence as well as your interactions with the followers. This will in turn enable you to leverage your current follower data base and at the same time drive more new users to your social media platform and eventually to your website.
The recommendations to follow
The few specific and useful expert recommendations to follow to cultivate a large number of social media followers are:
- Strength: You must utilize the strength of a social media platform such as Facebook or Instagram for your business page. If you do not have any of these, you are missing a lot of opportunities. Before continuing to read, you must create one now. These platforms provide a wonderful and straightforward stage to interact with your personal network and social media community. You will be stunned at the number of likes and followers for Instagram you will have among this vast public audience.
- Post and monitor: You must post on a daily basis so that your followers understand when they are going to get an update or news. If you post daily, your followers will check back daily to know about the new information. Also make sure that you monitor the comments and responses that you receive in a regular manner.
- Be proactive: You must be very proactive in managing your social media name. If you are quick to react to a comment or answer question immediately it will speak in volumes regarding your concerns for your business. It will show your dedication and integrity which are the two most necessary factors to build a trustworthy brand.
- Activity log: Apart from overseeing and monitoring the comments and posts, you must also follow a very strong activity log. It will show your followers that your business has traction and is consistently moving to make things better for them. Nothing will be missed out by them as they will check in and read the News Feed updates. This will allow them to link back to your site and thereby drive more traffic to your site on a more relevant basis.
- Share: As the saying goes ‘Sharing is caring’ it is applicable in this case as well. You will get a lot of traffic if you encourage your followers to share the posts and content with fellow followers. All followers have a specific reason to like a comment or a picture and when this reasons have a common source and interest it is likely to be shared among like-minded people. These common reasons may be information of your product or service, experience that they share as well as the worth of the product or service to them. You must add social share buttons to each and every post to make this process straightforward for your loyal customers so that they can easily distribute your content to their network.
- Worth: To ensure that you are ahead of an entirely new audience it is important to ensure that your content is worth reading, fascinating and topical. For this you will need to know your audience first and the things that matters most to them. Incorporate something new and unique to your content. Present information exceedingly but make sure that it matches with your brand voice, appeal and personality. This will in turn help you to identify and collate your brand with your audience. Though it may seem to be basic ad very easy but there are unlimited tangents that you need to take care of so that you or your brand does lose sight of the primary objectives. In short, you will need to be awesome so that the readers can perceive your message and hear your voice clearly which will ultimately convert them into your loyal followers.
- Connect: It is also very important to connectwith the Influencers because nothing works better than being collaborative in an attempt to increase the number of followers and website traffic. You will surely have several endowed authorities in your specific industry that will have a very strong and solid web and social media presence. Reach out to these people and cultivate knowledgeable partnership with them. If they share your content, rest assured that it will doubtlessly garner more followers and traffic from their networks to your website and social media.
- Concentrate: You will need to focus on relevant followers and alternative users only in your trade. These connections will start a dialogue and will make your brand real for your followers. A little bit of sleuthing will enable you to know who are actually behind the comments and what drives them to your blogs, websites, and your social media profiles. This will let you know about their concerns and in most of the times you will end up following them. To breed engagement dynamic interactions and live conversations are most crucial elements that will eventually derive more traffic to your website.
- Advocate: You are the biggest advocate of your brand. It is you who will know best the ways to update your profiles, website or social media channels along with your relevant contact information. The best way to do this is to add an immediate link to your web site as well as all social media such as Facebook, Twitter, Google+, RSS feeds, YouTube, Instagram, and LinkedIn.
Lastly, use proper colors to your advantage as that will stimulate positive feelings and create a giant distinction. Make sure that the images and your market are perfectly aligned together.