Today, we have several brands offering similar products and services to the user. With digital marketing trends growing at an unbelievable pace, this competition is even getting tougher. Brands that have a smart digital marketing strategy win the race by acquiring high SEO ranks and getting a higher conversion count.
Getting business through digital modes is not a piece of cake any means. Unlike conventional marketing, digital marketing is much tougher as developing the trust of the customer becomes more challenging. Digital marketing strategies help SEO professionals to easily index a site in top search engine results.
For a brand to grow, it is important to have a good number of organic searches. What are organic searches and how can they help a brand in becoming more successful. This question has a simple answer. When people type the name of a brand on the search engine box to locate it, the search is called organic search. Organic searches help in increasing the sales volumes of a company variancetv.
People who search for a brand are mostly serious about making purchases. In other words, these people help in increasing the conversion rate. More organic searches mean higher chances of the company getting conversions. In an overall manner, it can be said that when organic searches would increase, the brand would eventually get more conversions.
Importance of social media organic searches
How do people judge the standing or a brand? Before they decide whether a brand is worth considering or not, they check the social media standing of the company. Companies that are not active on social media fail to get the needed attention of the customers.
In addition to that, most people search for a company after they have viewed social media accounts. For instance, if a brand has an active Facebook page with the latest offers, sales promotion information and other details, the customer would be encouraged about visiting the website and checking the product line.
Here are 8 tips which can be used to increase organic searches through social media.
1. Related post content
How would you feel about a Facebook page that is related to edible products but promotes clothing? Unrelated content is nothing less than poison for the social media existence of a company. You need to capture the interest of the visitor. He should be convinced that the page offers related brand information and not content that is unrelated.
Important brand-related information that the customer would look for should be on social media platforms. For instance, if you are launching a promotional sale, post the details on Facebook, Instagram, YouTube and other social media platforms on which the brand has an active status. Banners are usually posted on social media accounts. This is simply because the customer is interested more in written text than in images. Thus, for a brand to grow and get more potential buyers, key information must be always updated on social media accounts.
2. Optimization of search engine profiles is important
Social media profiles need to be created and updated with a particular approach. For instance, if you have a complicated company name, it would be hard for search engines to search for it. Thus, a key part of the search engine profile optimization is to have an easy name. Even for buyers, if the company has a simple name, it would be easy for them to remember it. On the other hand, when companies have complicated logos or hard to remember names, they start looking for alternatives with simpler names.
3. Be specific about your audience
The written content has to be audience-specific. For instance, if a brand is related to clothing for younger people, the content should also have a similar theme. If the content is not related to the overall image of the brand, it can be hard for the customer to rely on the brand. In an overall manner, the content should be written after the audience and related requirements are analyzed.
4. Do not overstuff the content with promotional material
It is an obvious fact that companies are active on social media platforms to promote their services and generate more sales. However, if the content comprises promotional content only, the visitor would lose interest. A key practice is that important product-related information should be posted on social media accounts. Users usually do get irritated with content that is too promotional. Avoid phrases like “the best products” or “incomparable services”. A fact is that users prefer products that have a realistic image. Thus, make sure that the content defines core product facts and has a realistic image.
5. Avoid content with date constraints
Content that has date constraints only holds water for a specific period. After that, readers lose interests in the content. For instance, if the content header is “Best books of 2018”, it would not be read when the year 2018 is approaching its end. Even if the visitor wants to buy a book in the last few months of the year, he would look for options that are expected to be successful in the year 2019. Using date constraints in the content reduces the audience. People only read content with date constraints for a limited period.
6. Engage with your viewers on social media
It is very important to keep in touch with your viewers at all times. This is something that most brand owners do not do. For instance, if you have written a post on Facebook, Twitter, animedao, regarding the latest product line of your company, your customers would post comments about their experiences.
It is not necessary that customers may post only positive comments about your brand. It completely depends on the experiences that the customer has. Some customers may post positive comments while others may post negative ones. As a brand owner, if you want your brand to be successful, you should be prepared for all kinds of responses.
Irrespective of the kind of response you get on your social media account, providing customers with a response is important. This makes a customer feel that the brand cares about the responses submitted. A prompt response can even change the perception that customers have. If some customers feel that your brand is not up to the mark, they may change their perception with time.
Simply creating social media accounts does not get the job done. Through social media platforms, brands communicate with customers so that their preferences are met in a better manner. A lot of brands fail to get high organic searches even when they have highly creative social media pages. This mostly happens when they do not accurately engage with customers.
7. Visual content strikes stronger than written text
Potential buyers have a simple perspective while buying things. They seek the maximum possible information in the minimum possible time. Irrespective of how interesting the written content is, if it does not have visual information, it would be very hard to convince the reader to read it.
Images and videos are a lot more appealing than written text. Customers do not give a lot of time to read through multiple paragraphs. Other than that, they are interested in seeking how a product looks before they think of buying it. Images are a lot more explanatory than written text. An image would be able to explain all the features and qualities of a product. Comparatively, you would have to write numerous paragraphs to cover the same points.
Visual information adds color and creativity to a social media post. These days, you would not see any Facebook page that just has texts. Images and videos are very important and that is what brand owners need to understand. You cannot expect people to put in money until they are sure about the looks of the product.
If you have videos of products/services, the rate of conversions would be much higher. In other cases, the bounce rate would be higher but the conversion rate would be lower.
8. Avoid lengthy content
Creating a social media post is very different from writing an essay or a lengthy text piece. To get serious buyers on social media and throw light on your products/services, it is important to extract the key features.
Information shared on social media has to be eye-catching. The beginning of the post also matters. Try to start it with a crisp statement so that the audience is convinced about reading it. Give time to the reader to absorb the information being provided. Some posts have facts and figures erupting in the first paragraph. This is not the correct way to go about things. You should focus on improving the readability level for the user. Make sure that the post of the content starts with an interesting caption before the details are explained.
It is important to post regular updates on social media platforms. This helps in constructing a proper relationship with the customers.