Vending at a farmers’ market for the first time can be a little nerve-racking. There is so much to think about and get in place before the big day. Your goal, though, is ultimately to make sales. These four strategies will help you do just that.
Arrange Your Stall Nicely
Thoughts of how you will set up your stall should be one of the first things that cross your mind when you learn that you will be vending at a farmers’ market. Learn the kind of space you have to work with before coming up with product arrangement, attractive signs, banners, and other design aspects that will make your stall aesthetically pleasing to customers. Consider bringing business cards to hand out as well, especially if you make sales regularly elsewhere.
Accept as Many Payment Methods as Possible
People are now used to being able to pay for goods in a number of different ways. While cash is undoubtedly convenient, other methods have gotten easier for small vendors to use. Small, portable credit card readers such as those offered by Square are a great way to be able to accept plastic at your stall. With the right machines, you can even take digital payment methods such as PayPal, Apple Pay, and Google Pay. Be sure you have adequate change as well.
Talk to People
Often what sets successful vendors apart is their charisma and willingness to engage with their customers and potential customers. Buyers are simply more likely to make a purchase from someone they like. You can even offer helpful advice, which creates extra value for your customers. For example, if someone expresses an interest in buying a farm, you can direct them to quality farm land sellers. Just make sure you strike the right balance and don’t come off as a pushy salesperson. Be genuine.
Consider What Sets Your Products Apart
As any marketer will tell you, the secret to success is ultimately finding a way to set your products apart from those of your competitors. There are likely to be several other stalls at any given farmers’ market selling similar products to yours. Consider all the positives about your products. For example, what kind of care is put into production? Do you offer free samples? What kinds of ingredients do you use? These ideas can help you sell your products both verbally and on signs positioned at your stall.
First-time vendors at a farmers’ market need to consider the small details. Use these strategies to help increase your sales. You will be sure to have a good time and grow your skills in the process.