Small Business Backsliding? 4 Reasons to Try SMS Marketing

Small Business Backsliding? 4 Reasons to Try SMS Marketing
March 28, 2019 Lizzie Weakley
In Post

If your small business is declining in profits, you’re probably looking for ways to boost sales and bring in more customers. Text message (or SMS) marketing might be the perfect way for you to do this. Let’s look at dour reasons to try SMS marketing for your small business today.

Pinpointing the Right Customers

Other forms of marketing rely on reaching as large of a number of potential customers as possible in order to get your message out to a few that are interested in what you’re offering. This can get expensive.

SMS marketing relies on your target customers opting in to your messages because they want to hear about your offers. By giving exclusive offers to your subscribers that they can’t get anywhere else, you’ll be able to build a list of customers that are waiting to hear from you.

Instant Results

When you place a traditional print or media ad, you have to wait for it to hit the market them hope a steady flow of customers start to respond to it. This can take weeks or even months.

SMS marketing allows you to send out a quick text message to your list and start getting instant results. An example of a message that would drive customers to take quick action would be, “Stop in before 3PM today to claim your free coffee with purchase of a sandwich.”

Affordable Technology

Most SMS marketing platforms allow you to send out of marketing messages for only a few cents each. You can also use bulk messaging platforms that allow you to send hundreds (or even thousands) of messages every month for a low flat rate.

This is much more affordable than more traditional marketing efforts, which can cost thousands of dollars to reach the same number of interested parties.

A Variety of Strategies

You can be as creative and interactive as you choose to be when engaging your customers via SMS marketing. Use polls, ask for customer feedback, or include links to photos or videos. Switching up the types of messages you send will make the experience fun for your users.

As smartphones become more popular, the creativity of your SMS marketing campaigns are only limited by your imagination. The more involved your customers feel, the greater the likelihood they will continue to buy goods or services from you. Even if you’re on a super tight budget, you can’t afford to ignore the power of SMS marketing. Get your messaging service for business started today!

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