Promotions run by telecommunications companies for their subscribers is critical to the success of business as it encourages healthy competition among operators, the Chief Executive Officer, Etisalat Nigeria, Mr. Steven Evans, has said.
He said this in Lagos on Thursday while addressing journalists at a Mobile Number Portability forum organised by the company.
Evans said a ban on promos was synonymous to “a ban on competition”; as such ban would only favour the dominant player in the market.
“Promos make telecoms business competitive. A ban on promos only favours one company,” he stressed.