Photo marketing Product photographs do not only testify the quality of a product, but they also serve as an essential window into your e-commerce platform creating 2 particular things:
- Transparency, and
Product images help in shaping the first impression; creating a stirring point as to whether your audience should keep browsing your platform or not. Therefore, the importance of this type of photo marketing can never be ignored, especially if you are the owner of an e-commerce store on the World Wide Web.
In this post, we’ll discuss the different key aspects of product photography, highlighting the right ways you can:
- Convert, and
- Retain your customers.
So let’s begin without any further ado.
A Brief Overview of Product Photography
Product photography is the use of particular techniques to exhibit a product in an attractive way to a consumer.
It is an integral part of offline and online marketing for catalogs, brochures, and magazine ads, especially when selling products/services directly to the customer.
Equipment For Shooting
For amateur photographers, the initial setup may look a bit overwhelming. However, with practice, every step will become more natural over time.
The key is to determine a process suiting your requirements, optimizing it, and creating a set of guidelines ensuring consistency in your images.
You’ll need only 3 things for the setup:
- A light tent [You don’t have to buy it; you can create it with a chair or a table in your home or office].
- A shooting table, and
- A tripod [You may hire it from your local studio or buy one from the market].
- Shoot in the natural light
Natural light is best suited for any type of product shoot, and should, therefore, be used whenever possible.
Early evening photographs typically come with the best result, but you should also realize that along with the quantity of light, the uniformity of its distribution also matters a lot.
- Know the difference between soft shadows and hard shadows
Hard shadows are usually created when the size of the light source is comparatively smaller than the size of the object.
Soft shadows, on the other hand, are created when the size of the light source is larger than that of the object. Your aim should be to go for soft shadows.
Note: If the light is too harsh, opt for a flash diffuser. It can definitely make things easy for you.
- Go for a clean, white background
A clean, white background (AKA the infinity curve) often works the best. That’s because it helps your audience focus more on the object.
It also allows photographers to shoot against a background with no horizon in the back, this giving a pleasant view.
To create a white background, get a white paper and bend it in the form of a curve. Your product would then be at the center, being the only item worthy of the viewer’s attention.
- Minimize camera shakeups; hold it steady
As you take the snapshot, you must realize that the slightest change in movement can result in the most dreaded blur.
And then, the closer you get to your subject, the pronounced is the blur. A tripod can help in such situations by providing you with more stability. You may also use the inbuilt timer of your camera to maximize your shooting accuracy and minimize shakes.
- Take photographs next to items that people can relate to
Try to make your photographs look as natural as possible.
If you are capturing the snapshot of a wrist-watch, put it on someone’s wrist.
If it’s a coffee table, place a bowlful of fruits or a book on top of it. Potential buyers will be able to relate to it directly, thus, increasing your chances of a conversion.
Always remember that as a product photographer, your clients would typically be builders, realtors, creators, and entrepreneurs. They are experts in their respective fields in need of another expert to tell a story to their customers through the photographs. Hence, you should strive to work with a pro in the field for maximum exposure, knowledge, and experience.
With that, we’ll bring this post to an end. Hope you had a good and enlightening read.