If we talk about the one social media platform that is really popular and still growing, it has to be Instagram. From bloggers to businesses to influencers, everybody is on Instagram and making full use of it to reach their target audience and connect. If you own a restaurant and have not yet created an Instagram page to promote and market your business, you’re already late. However, as the popular saying goes, ‘better late than never’, it’s not too late to start with your first Instagram post.
Marketing a business on Instagram means a lot of work and brains. There are many things that you need to keep in mind starting from pages you follow, captions on your posts, hashtags etc. If you’re set to market your business on Instagram, then here are some things that you need to know.
1. Your Profile
Starting with the baby steps of marketing on Instagram, your profile will be the first interaction that users will have. All the elements of your profile starting from the display picture to your username, bio etc. everything needs to be searchable, sharable and related to your business. Try and use as many relevant keywords for your profile information as you can. Keywords should include names of your restaurant, your speciality cuisine or a signature drink etc.
2. Photographs and Captions
Since you’re just starting out with your Instagram handle and are looking to promote your business through Instagram, you need some really good photographs. It might be a good idea to invest in food advertising photography to get professional food images clicked. Professional food photographers know how to make food look good and attractive for social media. Good quality photographs and other content like captions, will bring you more followers which will in turn increase your business. You will also have to be very clever and quirky with your captions to engage the audience and get them interested in who you are.
Hashtags are one of the most important elements of an Instagram profile, especially for businesses. Hashtags will get you the followers and viewers that you need. You must use correct and suitable hashtags for all your Instagram posts. Don’t overuse hashtags and don’t use random hashtags just to stuff your post. Make sure you use only very clever and useful hashtags for your posts. You can also come up with your own hashtags if the post calls for it, but make sure it’s something unique and relevant to your business.
4. Collaborate With Social Influencers
You might want to collaborate with social influencers to get them to give you a shoutout on Instagram or promote your restaurant. You can also do a photo shoot with social influencers or food bloggers at a photo studio in Wolverhampton. Getting Instagram celebrities involved with the marketing of your business will be a great boost for your social media reputation.
5. Involve Your Customers
Involving your customers on Instagram is a great way to spread the word about yourself in their social circles. You can have contests on Instagram where you can reward your followers with discount coupons or gifts. This will increase user engaged content and on your Instagram page. You can also ask your customers to upload photos of their food at your restaurant and tag your Instagram handle. User engaged content increases followers and works as great marketing for your business.
Marketing your restaurant on Instagram is a great way to reach customers near you and get them curious about your place. It’s also a great medium to spread the word about your restaurant among extended customer groups. Social influencers and bloggers can also help you boost your reach by including your business in their content.