The Commercial Aspects of 3D Virtual Walkthrough & Flythrough

The Commercial Aspects of 3D Virtual Walkthrough & Flythrough
November 18, 2015 Kabir Raja

3D is a life-saver for the real estate and the architecture industries. These industries owe 3D for eliminating structural bottlenecks and making the work incredibly easy.

In this article, I’ll discuss some of the exciting ways 3D is helping the architectural industry to gain a foothold.

Different segments, different requirements

Before I begin, I should make it clear that 3D helps different segments in different ways. The real estate agents harness the benefits of 3D, so do the customers, who are looking for suitable apartments, where they can settle down. The builders also take help of certain crucial aspects of 3D.

Hence, 3D doesn’t bring a unique one-size-fits-all type solution for the real estate industry. Instead, for different problems, it brings different customized solutions. Below, I discuss how it benefits the real estate consumer segment.

Virtual walkthrough

A 3D virtual tour enables a person to enjoy a 360° view of the inside of a building. It could be a tourist hotspot or it could be an apartment pitched to him by a real-estate agent; thanks to 3D, he can get the full and unobtrusive view of a building’s inside.

Virtual walkthrough lets a person view multiple aspects of the interior of a building. It’s not an exaggeration that 3D-led virtual walkthrough currently functions as the lifeline of the real estate industry.

Commercial aspects

Let me explain why 3D virtual walkthrough is a money-spinning opportunity for the builders. A builder, who has a fully-furnished apartment ready for sale, searches for a buyer. Now he’s not the only builder on this planet. There are plenty other builders, and they also showcase excellent apartments with visually pleasing indoors.

As a result of this, the consumer feels confused. He doesn’t understand whom to trust, which builder will stand up to the promises being made, and which builder won’t.

A virtual walkthrough relieves him from doubts. He can see the entire apartment with all the cracks and crevices on the wall, whether the apartment has cement flooring or marble flooring, whether it has a modular kitchen or not, etc. He selects an apartment only when he’s fully sure that it has everything that its builder claims it to have.

Consumer engagement

Even just two decades ago, consumer engagement in the real estate sector was difficult to imagine. Real estate companies used to construct buildings first, and then reach consumers and describe them all the exotic aspects of the apartments. However, the prospective buyers can now participate in the construction as well as in the interior decoration processes, that too in real time.

They can even interact with the builders and the interior decoration team on customized platforms. Such platforms provide them with various tools, which they can use to decorate the interiors themselves. There’s another model, in which the consumers can see how the interiors are being decorated, how the cornices and the sun shade are being built, how the color of the walls look like, etc.

If a consumer doesn’t like the design or any part of the construction work, s/he can convey that to the builder. Next, the builder will incorporate his suggestions and handle the work accordingly.

3D flythrough animation

3D flythrough is as much popular (if not more) as 3D walkthrough. Since virtual, it relies on animation. There are various tools that developers put to use to render the flythrough of a large terrain. Even though the terrain is visualized by the software programs in its animated form, the data that such programs obtain, come from satellite imageries, and they are all real images of a real place.

There are 3D programs that allow a person or an agency to render an animated 3D flythrough presentation of a large terrain. Such a program allows one to travel a large territory (animation) using only keyboard and mouse. It simplifies the process and saves everyone from using tools, which are difficult to handle. The key benefits of virtual flythrough include clear architectural visualization, observing the developments of residential high-rises, all components behaving realistically, etc.

More on the horizon

Similar to 3D virtual walkthrough, 3D virtual flythrough offers builders and 3D application developers some great opportunities to make money. In my opinion, such opportunities should be explored to harness the advantages of 3D architectural rendering.

Comment (1)

  1. Dubai Agent 4 years ago

    Virtual walk through are helping the real estate industry to a greater extent, especially brokerage companies and the client can have a 360 degree view of the inside of the property and after liking it decide whether to proceed to a viewing, this saves time and resources for both, clients and real estate agents.

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