Great companies are built upon great products and services, but few become great without having a core structure of outstanding customer service. The way a business interacts with its customers directly correlates to its success in the marketplace. Customers can be wowed by a product or a service that they receive, yet may still not be sold on the business if they are not happy with the way they were treated. Very few businesses have the luxury of relying solely on a niche or specialty product that has little competition. There are rarely drastic differences between a successful business and one that is failing. The successful business just does the same things about 10% better than the failing company. What’s the easiest way to gain that 10% edge over a competitor? Great customer service.
Wowing the Customer
It is not enough for a customer to have a good experience when dealing with your company. They must be blown away by the way they were treated. The first and most important reason for having great customer service is that it sets you apart from the competition. Treating a customer well means that they have a great experience attached to your brand. They can get a product anywhere, but not with the trust and professionalism that your company is selling.
Secondly, outstanding customer service breeds loyalty. Sales are good, but repeat sales are even better. The majority of people are much more inclined to feel connected to a business that gives them service above and beyond what is expected. Loyal customers are the people that are going to drive traffic to your website, crowds to your store, and will be recommending your services to friends and family. The best customers are earned through great customer service.
How to Improve Customer Service?
Most of customer service is common sense. Begin by applying the rule that you’ve heard about since you were a kid- treat the customer as you would like to be treated. A smile goes a long way. Immediately it establishes a sense of trust and friendliness. If you’re not energized and excited about your company, how do you expect the customer to be? If possible, have a way for customers to contact your business or Carrier Sales by telephone 24 hours a day, or even online with a click here button. They should be able to speak to a live person. No one feels connected to a company when they have to sit through 10 minutes of automated recordings.
What does customer service do for your company? It puts a face and personality to your brand. It is single-handily the quickest way to improve your business. On the other hand, it is also the quickest way to destroy your business. A customer may forget a bad product or service, but they rarely forget being treated poorly. Customers are the life-force of a company. Take the time to make sure they are treated right.