Lead Generation-Crucial to Real Estate Business

Lead Generation-Crucial to Real Estate Business
December 12, 2018 Diana Perkins
Diana Perkins
In Business, Featured, Social Media

Real estate business shows tremendous fluctuation. Staying in real estate business can be a challenge and without proper and genuine leads, it can be a rather daunting task. Genuine leads in the real estate market can be difficult to find but not impossible. It is always a challenge to get genuine leads, and then to convert them to prospects and finally to a sale is an incredible task. Not every person has the innate quality to sell; however, it is an art that can be learned. Research says that in 2017 5.51 million existing homes were sold in the U.S. (Realtor magazine, 2013). Generating genuine leads needs some tricks and tips, some learning and networking. Let’s read on.

The Internet is the Key: In this era of high-tech savvy people, and millennials who are currently in the age bracket of 22-37 years approximately and are technology oriented, the internet is the key to get more leads. If you want genuine leads, you need to get on the internet. More and more buyers and sellers are opting for internet, websites of real estate companies and agents. It is fast and convenient. To get genuine and motivated seller leads, don’t skip the internet.

Create your Website: To stay in the market and follow the trend, it is important to have your website. Your about us page should be catchy to attract clients and more leads. Keep your website up-to-date, with relevant and informative content. Use authentic testimonials, people want a reference, and what’s better than providing them feedback right on your website.

Create a blog page which can help to convert website users to leads by giving pertinent information.

Search Engine Optimization (SEO): Get your website prioritized on the search engines like Google and Bing through SEO. For this, your website must contain the correct keywords, relevant and highly informative content to attract motivated seller leads. Right words and relevant content can help you drive traffic to your website and convert the visitors.

Post on YouTube: YouTube is the second most watched website (https://www.lifewire.com/most-popular-sites-3483140). To get more genuine leads, make informative videos and post on YouTube.

Online Directories: Use the online directories to post your website, address, services, and information that will attract genuine seller leads.

Get Conversions through your Website: Just creating a website with relevant content is not enough. You need to make a website that helps to convert. Get information from the user through a short form with 3-4 fields. Most often, people who are filling out details are interested and will likely convert. The traffic visiting your website needs to convert, so use short forms and get relevant information like name, email address, and phone number.

This will help you find motivated sellers.

Real Estate Software Programs: Stay tech savvy and get a real estate software program which can aid with lead generation. A good software program can help get genuine seller leads, help store prospective buyers and sellers’ confidential information and much more. To get all this, use Real Acquisitions.

Networking: We live in a digital and technologically inclined world; however, it cannot replace the human interaction, quality of human emotions and understanding. To get genuine seller leads, don’t shy away from getting in contact with your sources, friends, family, reach out to people you know and public in general (Realtor magazine, 2013). Besides doing digital and online marketing, make sure to talk to people, answer your phone, and respond to emails.

Power of Social Media: Can we underestimate the power of social media. Use social media for professional gain; create your webpage on Facebook, Twitter, LinkedIn. You will create visibility which is important for your business.

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