Launch Your Product Like A King

Launch Your Product Like A King
January 14, 2019 Kabir Raja

Now immerse your consumers in something they’ll remember perhaps for the rest of their lives.

The Clownfish event agency London will collaborate with you to design an activation that meets your marketing objectives, delivers an on-brand experience and ensures you get maximum exposure.

The vast majority of event equipment can be customised with your own creative; where that’s not physically possible the event management team will use colour, lighting and design concepts to create a fully immersive space that sparks an emotional connection with your audience.

event

How does the Clownfish team organize product launch events?

  • Store Launches

Creating an atmosphere that gets people shopping and sharing with music, lighting and quirky catering.

  • Exhibitions

Making your stand the one everyone’s talking about with games and competitions to improve dwell time.

  • Press Conferences

Hammering your message home with interactive attractions that support your communications objectives.

  • Experiential Marketing

Making them work harder for that free sample! Fun field marketing delivers experiences that stick.

  • Product Showcases

Furniture, lighting and passionate people who’ll make a song and dance of your new stuff.

  • *Insert your idea here*

Thinking outside the box? You can share it with them and they will do everything in their hands to bring the idea to life.

Case Study – The Bosh Product Launch

When this groundbreaking vegan cookbook came out in the UK in April 2018, the publisher Harper Collins called on Clownfish to create an inspirational launch event at London’s top foodie hot spot, Borough Market.

The Brief

Harper Collins gave the Clownfish team free reign to design, install and manage all aspects of event production for BOSH! FEST. A brief like that is always a joy – but this ended up being one of our favorite projects of all time.

The event mantra of ‘Great food. Amazing music. All plants.’ was refreshingly simple – yet with a short timeframe, challenging venue and 1000 plant-based food fans confirmed to attend, this was by no means an easy ride, even for our seasoned events professionals.

On Site

The Clownfish event management team had two separate spaces to set up in three short hours. The main Market Hall was the centre of the cooking action, where BOSH! founders Ian and Henry took to the stage for live cooking demos and interviews with other plant-based heroes like chef Anna Jones.

In the nextdoor Green Market, food trucks served vegan delights to hungry guests whilst LED screens showcased menus and recipes from the BOSH! cookbook and a DJ kept the queues entertained.

The Design of the Event

London’s historic Borough Market is a dream setting for a food brand. They enhanced it with coloured lighting and used projection and lighting stencils to showcase the BOSH! logo on every available surface.

Staging, sound and video recording took the top spots on the tech team’s priority list.

When you’re watching a stage in a crowd of 1000, it’s difficult to see what’s going on at the front – so the Clownfish team brought along two cameramen and delivered a live feed to a big screen so that nobody missed out on a slice of the action.

An audio feed kept everyone in the food truck area up to speed, and they supplied recorded footage to the team at BOSH! and Harper Collins so that they could use it on their websites and social media feeds.

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