Search Engine Optimization or SEO refers to the process of maintaining your search engine result page (SERP) ranking, as much as possible, at the top. Aside from that, SEO is also integrated with social media, meaning, you can use SEO and social media simultaneously for effective digital marketing. If done right, together with other marketing strategies, SEO can guarantee your company to get high rankings and possibly land on the front page of any search engine, like Google. Lots of SEO services in the Philippines are available for you to choose from, just in case you don’t have a specific team who handles the SEO or social media management.
Now that you know that SEO is commonly used to generate and increase website traffic, what’s next? Have you ever thought about SEO as a tool or medium for leaders all over the world to share their thoughts, opinions, and ideas? How about to educate people about specific topics and discussions? However, how is that even possible? Isn’t SEO created for traffic generation and increase? So, how do you share your thoughts and opinions through SEO?
Below are a few tips and tricks on how SEO can help leaders share their ideas to people across all countries:
Think of Your Content
In SEO, content is king. Content is the most important factor of SEO because without content, how are you supposed to rank up on search engine results?
Before anything else, you must first know the type of content you’d want to produce. Don’t just think of a content title just because you want to create something and get things done with. Learn the habit of brainstorming about the type of content you’d want your readers to see. Also, ask yourself if you would be interested in it. Oftentimes, people think so much about producing content with no quality. High-quality content is crucial in SEO because this is where your audience gets additional information about your business, your products, and services.
Write and Deliver the Content
After evaluating your choices and finalizing which contents to post and which ones not to, it’s finally time to proceed to writing your content. Now, this is crucial. When writing your content, you have to be very considerate to whoever reads it. Might we suggest that you use Yoast, an SEO tool which determines your writeup’s readability and other technicalities.
Once you’ve written and examined your content, it’s now time to deliver it. This is where the actual SEO begins because then, your content will determine whether or not your SERP increases or decreases. Either way, through writing and delivering your content, you have already passed on knowledge, opinions, and ideas onto your readers.
When utilizing your SEO through content writing and social media handling, you have to be very careful when it comes to consistency. It can either make or break your ranking in different ways. For one, consistency can be considered boring and bland. Some readers or users may feel as if you’re not putting much thought and effort into your content because of how consistent and unchanging it is. Now, this is the bad side of consistency.
On the other hand, the good side is that consistency helps you establish your brand with one voice all throughout. This good side of consistency allows your audience to determine how firm you are and how your resources, content, and postings come out trustworthy and credible.
How do you fix and maintain consistency at the same time?
First, learn how to discuss different topics. Don’t just stick with one genre, style, or theme all throughout. You can present a variety of issues through content writing, for as long as you keep your readers informed, educated, and knowledgable. Second, establish a voice. Be consistent with how you write your content. In that way, your audience would know your authenticity as a brand and distinguish you from the rest of your competition.
For some, SEO may be considered dead. However, it’s not, and it won’t be anytime soon. SEO is continuously progressing these days that most businesses continue to utilize it and incorporate it with their business strategies. However, it all boils down to how you manage your SEO (together with social media or digital marketing), which can or cannot help you rank up in search engine results.