If you think of it, how do you identify a brand? You determine them by their colours, fonts, logos and their mascots. The impact of branding can be quite massive on a business, big or small. And mascots help in just that. The main purpose of mascots is to strengthen the brand identity. It’s also an effective way to serve as a reminder or icon of awareness. When people see your brand’s mascot regularly, they are most probable to print your business’s name onto their mind map. In other words, your company can become their official go-to.
So, this is quite deep and serious a concept. Your mascot can essentially turn out to be your brand’s ageless representative, who will endure changing trend to keep your business on the top. It can be any animal, object, person, or shape that reflects your brand, and connects with the audience. Mascots help to bring a visual, auditory, and verbal touch to your brand and give it a more humanly feeling. And the best part is they hardly cost anything to set up and maintain. So, if you want your brand to go up the success ladder, make sure to design your own mascot and then buy mascot costumes in Australia. GoGo Fish International is a leading company of mascot and logo costume making in Australia. They provide you with the best, flawless mascot costumes that live up to your visions and expectations.
Ways in which brand mascots help in personifying a business
People often overlook the importance of mascot branding and the benefits it can bestow. But if you take a closer look, brand mascots play a very crucial role in boosting the brand’s identity, making it more personable and then finally leading to its expansion. Users find it easier to recognize a company with a brand avatar. If you still aren’t convinced about getting a brand mascot, the following reasons are there to help:
- Emotional connection with audience: Research shows that humans have a tendency to understand the world through anthropomorphic objects, and mascots make use of just that. People like assigning human like characteristics to objects and makes them feel an emotional connect with them. That’s precisely why mascots are so efficient in capturing people’s hearts and emotions. Brand mascots lend the faceless companies a personality and a face. And people trust these faces. People connect with them. Brand mascots are basically the living entities that customers can turn to when they feel like connecting to the brand.
- Distinct and identifiable personality: Uniqueness and differentiation are the two weapons that can lead a company to victory, especially in such a competitive world. Thankfully, this is where a brand mascot comes into the picture. They are basically a part of your business which boasts of the more creative side. It’s customer-centric and deals with the public relations side of the job. By personifying your business, it creates an emotional relationship that bridges the gap between your brand and the targeted clientele. This bond creates a sense of reliability and continuity that works to your benefit. The customers feel at ease and comfortable with your business. The mascot is a known and trusty factor for them.
- Engaging conversation with audience: And finally, great brand mascots can easily engage audiences in conversations with them. Compared to impersonal logos and faceless brand staffers, mascots can actually encourage and motivate customers to take part in brand-associated activities. But you need to remember, for your mascot to do all of this; it should be full of life. It shouldn’t behave like a robot that bores the audience to death and make them feel detached.
So, these are the main ways in which a brand mascot helps to personify your brand, and attract more customers. It leads to long term bonds with the customers, giving way to a loyal and happy clientele. So, wouldn’t you want the same for your brand?