Whether you’re an independent professional or you work for a large corporation, you’ve probably made the mistake of thinking your business logo’s sole purpose is to represent your brand. (It’s okay, it happens to everyone.)
If that’s what you think, you’re half right. A good business logo should reflect a brand’s identity. However, the perfect business logo goes a step further—it inspires your target audience to take action, whether that means buying a product or visiting your brand’s blog.
Designing the perfect logo takes a lot of hard work, but you can reduce some of the trial and error if you learn which key ingredients every logo needs to succeed. Think of it like this: if you follow a recipe to bake a cake, there’s a pretty high chance that cake will taste good. If you don’t use a recipe, you’re more likely to leave out an ingredient and create something unappetizing.
You’ll likewise need to learn how to combine the right ingredients in your business logo. Fortunately, the talented design team at Company Folders has distilled decades of experience into this logo recipe. Read on to learn which ingredients you’ll need—and which you can skip.