You have printed brochures, you’ve sent out mails, you have participated in trade fairs, but you are still not getting the leads and the conversions you deserve. We understand how leads conversion is complex and frustrating. You need to come up with a robust plan to help you initiate quality leads and conversions. Here are some of the tricks you must have at your fingertips to succeed.
Optimize Your Landing Page
Consumers are now doing more than 51 percent of their shopping online, compared to 47 percent and 46 percent in 2015 and 2014 respectively. There are some things you need to do to keep potential consumers glued to your website and make a purchase. One of them is giving your landing page a staying power. The landing page should have a lot of visual contents, including images and videos of products, services and customer testimonies. People prefer visual contents because the human brain is capable of processing them 60,000 times faster than written contents. A landing page accompanied by attention-grabbing videos of the products and relevant images can generate up to 94 percent more views than plain text. Keep the registration form as short as possible. Filling lengthy forms consume a lot of time and may annoy the customer.
Time is of the essence when it comes to lead generation and conversions. You have minutes to seconds to convert a prospect that visits your site. The likelihood of the conversion decreases with each second that passes. As a result, you need to come up with effective ways to ensure you grab the customer’s attention and create a long-lasting engagement as quickly as possible. A research done by James Holroyd reveals that the best time to contact a prospective customer is between 4 p.m. and 5 p.m. According to the research, calling customers between these timelines has a 164 percent better conversion than calling between 1 p.m. and 2 p.m. Another good time to call customers is between 7 a.m. and 8 a.m. The research also revealed that Thursday is the best day to call customers. You will have a 20 percent more chance to reach customers than Friday, which is the worst day.
Prompt response to customer queries is also important. Responding within five minutes produces the best results. Beyond five minutes, the positive outcomes begin to decrease gradually. This shows that customers value time, especially those who are working. You should try as much as possible to contact the customer not less than six times. However, be careful not to annoy the customer. Most people like texting more than talking on the phone. This means that texting is also a good way to increase conversion rates if done carefully.
Come Up With Offers
Come up with irresistible offers to keep your prospects from considering otherwise. You are the one who needs them most because they have so many options on the table. If you cannot offer them something extraordinary, they will most likely move to another person who can give them more. Move out of your comfort zone and do everything you can to create powerful offers that make it impossible for them to consider other options. You can decide to create a sales promotion and gift them for every purchase they make. This makes it harder for them to say no than to say yes, which is a boost to your sales volume.
Keep Track of Your Sales Techniques and Processes
You need to keep a clear map of your sales processes. The mapping must outline the step by step guide required to make sale conversions. It must keep track of the actions you normally take when preparing for the sales, the goals you set, how you overcome customer concerns, and understand their needs and wants. This way, you will be able to study the sales process from every dimension and control each step.
Be Active on Your Blog
A blog is an important tool used to generate leads in the modern e-commerce. A blog gives you an opportunity to have a complete dominance over what is said on your site. It also allows you to have an undivided attention of the prospects. A blog that is accompanied by high-quality and informative articles will make the reader want to know more. Make sure you include a sign-up button to generate leads.